I am a Designer who creates visual systems for mobile applications and websites that reinforce branding and great user experience. My strongpoint is taking a brand and pushing its limits across devices and desktop experiences. I am experienced in growing brands, as well as creating new ones.
With over 20 years experience in web design and mobile application, I’ve worked with web agencies, in-house agencies, and with single clients. My proven abilities of leading a team of visuals designers, copywriters and Interaction designers are my strengths. This depth of experience enables me to do any role needed on a project.
As part of the Design Systems team, I create online visuals for mobile and web usage that is consistent with Bank of America and Merrill Lynch/Edge brand standards as well as established industry best practices. Collaboration with other UX designers, interaction designers, content designers, development and usability testers.
At Fidelity Communications & Advertising I managed and guided the Creative team, which included designers and copywriters. I worked on high profile design projects, such as sections of Fidelity.com, intranet & extranet sites for Fidelity businesses, email templates and banner ads. I controlled day to day projects and timelines, worked with project managers, account and developers.
Guilty by Design is an independent web design firm servicing clients with Interactive needs. Clients included Mullen, Lita Ford, John 5, Godhead, Small Army, Fidelity Investments, Fidelity Communications & Advertising, Cendant, Lycos, Grand Virtual.
As Regional Design Manager I managed a team of U.S. Regional Designers, supporting Marketing.Led the initiative to shift strategy for the Lycos network to an 18-34 year old target audience. Developed traffic drivers to promote Lycos brands and increase network traffic. Directed and guided designers and executed reviews based on performance. As Senior Web Designer I managed a team of designers on the development of platforms for the digital delivery of music, books and other entertainment content for Bertelsmann. I redesigned, art directed and project managed YM.com, targeting a teenage girl audience.I resigned and maintained Books.Lycos.com, a destination designed to promote books from Random House and Barnes and Noble as well as author promotions. I storyboarded, illustrated and animated high profile ads for the Lycos Homepage.
Implemented visual design of corporate and product web site. Branding, logo design and marketing of a startup company.
Visual design of web sites and interactive elements. I was lead designer on high profile project for Estee Lauder's Gloss.com.
Design and implementation of multimedia cd-roms and websites.
I studied photography, communications, art and design while I attended.
I am continuing to improve my craft and education in the art of glass with classes at Diablo Glass School.
Boston, MA 02127